The recent Christchurch shooting in New Zealand has highlighted the struggle of social media companies to police violent content on their platforms. The shooter live-streamed the attack on Facebook, which was only taken down after being alerted by New Zealand police. Despite efforts to remove the video, it continued to spread across other social media platforms.

Facebook's algorithm failed to notice the original video, indicating that artificial intelligence alone may not be enough to detect violent content. Instead, human moderators must manually review and check videos for prohibited material. This is a daunting task, as the platforms are constantly fighting a 'game of whack-a-mole' against users who re-upload and share violent content.

Social media companies use two main methods to check content uploaded to their platforms: content recognition technology, which uses AI to compare new footage to known illicit material, and human moderation. However, even with these measures in place, violent content can still spread rapidly across the internet.

The Christchurch shooting has also highlighted the issue of notoriety for mass shooters. The shooter's actions were intended to 'go viral,' and it is possible that he acted alone. In the aftermath of such tragic events, there are calls to deny assailants the infamy they desire.

In conclusion, the struggle to police violent content on social media platforms is an ongoing challenge. While efforts have been made to remove the Christchurch shooting video from online platforms, it has already spread far and wide, leaving a lasting impact on those affected. As such, it is crucial that social media companies continue to work towards improving their content recognition technology and human moderation processes to prevent such tragedies from occurring in the future.

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